Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in continuous stress: the push for softer, more breathable prints that people actually enjoy using, and the need to produce at scale without jeopardizing the environment or the bottom line. That tension has shaped how I pick inks, pretreatments, and materials for custom-made apparel jobs. For many years, I have actually found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce gorgeous outcomes and real convenience, particularly for T t-shirt printing that needs to stand up to day-to-day wear.

If you run a brand name, handle bulk t t-shirt orders, or just want your tailored shirts to feel like a preferred from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The right choice can make the distinction between a t-shirt that gets worn once and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and remedies into a movie, water based inks soak up into the fibers. That single characteristic discusses most of the advantages and trade-offs. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often identical from the shirt itself. For custom t https://printsrus.com/service-area/jacksonville/ shirts developed for comfort, this is the path to the "retail feel" clients ask for.

There are 2 main households: standard water based and discharge. Basic water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a much heavier print or you switch to discharge. Discharge printing utilizes an activator that raises the dye from the fabric during curing, essentially bleaching the t-shirt's dye in the printed locations, then changes it with your pigment. Completion result is the softest possible print on dark cotton, often with impressive detail.

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Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks normally include less unpredictable natural substances than solvent-heavy options and prevent PVC completely. Lots of are certified with strict standards like Oeko-Tex or fulfill retail screening regimes that prohibit particular phthalates and heavy metals. If you offer custom-made clothing into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You likewise need to take a look at store practices: purification on your washout booth, recover chemistry, energy usage on your clothes dryer, and even material sourcing. Discharge requires an activator, normally based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run store, exposure is managed and waste is recorded. If you're using print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and curing controls called in. Genuine sustainability hides in the details.

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Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee because they love the ink. They buy it due to the fact that the garment looks good, feels good, and keeps that character after repeated cleaning. Water based inks, including discharge, offer you that broken-in convenience from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you sometimes obtain from heavy plastisol when you extend throughout the chest.

I keep a rack of comparison t-shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear customers choose, but the wearer feedback is consistent: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the material's own color. On white or heather light shirts, standard water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various dye lots discharge in a different way, even within the exact same brand name and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, however you're still working with a background that is shifting as the color is removed.

That's not a defect, it's part of the medium. Many designers embrace the a little vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand name needs laser-precise color reproduction for business logo designs, either order test prints on the exact batch you prepare to use or consider a water based underbase or hybrid approach where required. For wholesale t shirts that will be dispersed nationally, put example approvals into your process so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge just raises the cotton portion. That suggests your color saturates the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, brilliant color on a poly mix, traditional plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces joints, folds, and irregular pressure that show up as blank micro-gaps. If you should print on completed garments, anticipate small voids along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry faster in the screen, which works on fabric however can lock a mesh if you pause too long. Running a higher mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print space humidity in a consistent variety, approximately 45 to 55 percent, to avoid premature drying. Manual press operators will see how quickly a standard water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and constant rate, lower clogging.

Curing is where many novices miss the mark. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with sufficient airflow makes the difference. You desire even heat throughout the belt and sufficient dwell to reach the maker's cure temperature throughout the ink layer, not just at the surface area. T-shirts exiting the tunnel should be dry to the touch without any cool spots. For discharge, the chemical reaction happens throughout this remedy, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper remedy and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual evaluation for fading and splitting. Water based prints reveal gradual softening and a gentle fade in the exact same way jeans unwinds. Plastisol's failure mode is different, typically breaking if the ink layer is too thick or under-cured. For personalized t-shirts that require to look proficient at a family reunion and still be in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs vary regionally, but the economics fall under familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, however you invest more in store environment and drying capacity. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, vehicles run at comparable speeds. Where it truly pays off is in viewed worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs over night turn-around and art modifications constantly, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel trade-offs. When you handle wholesale t shirts with several colorways and need to keep inventory flexible, a versatile water based scheme on light garments is effective, given that you prevent the weight and tightness that accumulate with several underbases in plastisol.

Design choices that draw out the very best in water based and discharge

Design planning begins with the material color and ends with treating. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color peeks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill out with discharge, especially on high-absorbency cotton. If you require razor negative space, separate the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment instead of relying on a digital mockup. A mockup can not capture fiber interaction and color lift.

When you should say no to discharge

There are times I recommend against discharge. Polyester-rich garments are leading of the list. The activator can cause color migration, particularly with sublimated or cationic-dyed performance shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor smell during treating, discharge days in the store are visible. Well-managed airflow mitigates this, however it is part of the process.

If a customer requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles typically sink, and the effect is more satin than real metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that gets rid of guesswork. A basic approach keeps surprises at bay and helps you hit due dates for launches and events.

    Decide on fabric initially, then ink: pick 100 percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Prevent high poly unless the heathered effect is desired. Request test prints on the exact blanks: one t-shirt per colorway is usually sufficient to lock approvals, especially for bulk t t-shirt orders where consistency matters. Clarify color expectations in context: offer Pantone targets for light garments and describe appropriate varieties for dark discharge prints, with pictures of previous work you like. Align on care labels and handling: suggest cold wash and low heat dry for customers, then validate your treatment times so clean durability matches the tag guidance. Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restrictions: fast art changes, small batch sizes, and the need for a broad color gamut. Direct-to-garment has ended up being the default, however water based screen printing can fit POD if you organize catalog strategy. For designs that are high volume even at little day-to-day amounts, pre-burning screens and keeping a small stock of popular sizes lets you ship exact same day with water based prints that feel much better than lots of DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a fundamental plastisol task, I explain what they are buying. They get the soft hand that retail consumers correspond with quality, enhanced breathability, and compliance for delicate buyers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, often a small uplift that can be neutralized by picking a slightly more economical blank. If the program is for wholesale t shirts entering into stores or e-commerce at exceptional cost points, the enhancement in perceived value more than covers the change.

For customized shirts, such as charity runs or college clubs, choices matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Satisfying both lets you serve a broader market without diluting your craft.

Care instructions that clients in fact follow

Care labels typically read like legal disclaimers. Keep it simple and sensible so the t-shirt endures reality. Water based and discharge prints choose cooler washes and lower dryer heat, however they will withstand regular laundering if appropriately treated. I suggest phrasing care pointers in human terms on product pages: wash cold with similar colors, tumble dry low, prevent material softeners if you desire colors to stay crisp. The last note matters due to the fact that some softeners can transfer films on fibers, dulling the visual contrast of great lines.

I've checked these instructions in-house: two identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly quicker fading of mid-tones, yet still looked excellent. That tolerance originates from appropriate treatment, not from babying the garment.

All over print concepts that do not battle the limitations

All over print catches attention, however printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting joints, design for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brands that sell restricted runs can validate cut-and-sew for 100 to 300 pieces if the design necessitates it. The completed garments check out as custom from a range, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a regional music celebration. The client desired soft black tees with a sunburst print that seemed like it resided in the fabric. We sampled on 3 blacks from two mills. Batch one lifted cleanly with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The result: constant tees throughout 2,400 systems, each with a soft, breathable print that offered out by day two.

That task taught the crew to deal with discharge like cooking, not chemistry on a chalkboard. The recipe matters, however so does tasting and adjusting.

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Common pitfalls and how to prevent them

Most problems I see trace back to process, not the ink household. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temperature for the ideal duration. Use a donut probe or an ingrained thermochromic strip to determine true ink movie temperature, not simply clothes dryer setpoints. Screen lockup is the second. Keep a constant rate on press, flood between prints, and control shop humidity.

A 3rd mistake is disregarding material irregularity. If you change blanks mid-run due to the fact that a size runs out stock, you might see shifts in color. Develop contingency into your purchasing. For brands planning ahead, picking a standard blank and locking it with your supplier reduces surprises.

Final assistance for picking your path

If your top priority is soft, breathable custom-made garments that customers keep wearing, water based inks deserve the learning curve. Usage basic water based upon light garments for clean information and matte color. Relocate to discharge on 100 percent cotton when you want the softest prints on dark t-shirts. Accept and plan for minor color variation with discharge, particularly across dye lots. For bulk t shirt orders, build in a single round of physical sampling on the real blanks you will utilize, then record your settings and keep back a recommendation t-shirt for quality control.

If you operate a print as needed brochure, carve out a water based pill of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not just on screens. When a consumer rubs their thumb throughout a print and feels nothing but fiber, you've won. That's the minute water based and discharge provide, and why they are worthy of a place in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515